Robotics & Dementia Care, Marketing Best Practices, and More

with Steve Cone,

Chief of Communications, Marketing, and Philanthropy at Capital Caring

This week on the Art of Aging, host Michael Hughes chats with Steve Cone, a pioneer in marketing, PR, and brand management and current Chief of Communications, Marketing, and Philanthropy at Capital Caring. During the conversation, Mike and Steve discuss dementia care, including the use of robotics and a donation program for pets in partnership with the Veterans Administration. The conversation also touches on marketing tips, the power of jingles and taglines, and the importance of not letting age hinder happiness and more.
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Notes:

Highlights from this week’s conversation include:

  • Steve’s background and journey in marketing and dementia care (1:47)
  • The importance of hospice care (3:25)
  • The role of hospice in person-centered care (4:39)
  • Dementia care and the use of robotic pets (11:09)
  • Pets for Vets program (13:51)
  • Clinical studies on robotic pets (15:41)
  • AI in healthcare (18:51)
  • The power of taglines and slogans (28:12)
  • The influence of sound in advertising and politics (30:34)
  • Steve’s personal philosophy on aging (38:49)
  • Steve’s abundant aging hero (41:59)
  • Closing Remarks (44:10)

 

Abundant Aging is a podcast series presented by United Church Homes. These shows offer ideas, information, and inspiration on how to improve our lives as we grow older. To learn more and to subscribe to the show, visit abundantagingpodcast.com. 

 

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