Designing with Heart: The Human-Centered Approach to Aging

with Sura Al-Naimi,

CEO and Chief Co-Creator, HiHelloSura

This week on Art of Aging, host Michael Hughes chats with Sura Al-Naimi, CEO and Chief Co-Creator at HiHelloSura. In this conversation, Mike and Sura talk about the importance of empathy and co-creation with customers in the design process, the simplicity of human-centered design experiments, and the need to relax and let the experience drive insights. Sura also shares different styles of innovation, the importance of diversity in problem-solving, the process of generating and developing ideas in human-centered design, and more.
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Notes:

Highlights from this week’s conversation include:

  • Defining Human-Centered Design (1:09)
  • Sura’s background in innovation and design (2:10)
  • Simplicity of Human-Centered Design Experiments (7:53)
  • Falling in love with the problem (11:26)
  • Diversity in innovation (14:24)
  • Identifying innovation styles (17:21)
  • The “yes/and” principle (19:03)
  • Uncovering intent (22:32)
  • Expansive thinking (26:39)
  • Reductive thinking (31:10)
  • Resources for Human-Centered Design (36:32)
  • Starting Small with Creativity (38:27)
  • Final thoughts and takeaways (39:26)

 

Abundant Aging is a podcast series presented by United Church Homes. These shows offer ideas, information, and inspiration on how to improve our lives as we grow older. To learn more and to subscribe to the show, visit abundantagingpodcast.com. 

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