Adaptive Intimate Apparel for Women: A Human Centered Design Case Study

with Nicole Cuervo,

Founder & CEO at Springrose

This week on the Art of Aging, host Michael Hughes chats with Nicole Cuervo, Founder and CEO at Springrose, a company dedicated to helping improve quality of life for women with limited mobility. During this episode, Nicole shares her personal background and how her grandmother’s struggles with getting dressed independently inspired her to create a solution. She emphasizes the importance of addressing the needs of individuals with limited mobility and discusses the design process behind Springrose’s adaptive bras. Nicole also shares her experiences in finding a manufacturer and navigating the fashion industry, discussion on entrepreneurship, networking, the surprises of aging, and more.
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Notes:

Highlights from this week’s conversation include:

  • Nicole’s journey in founding Springrose (2:45)
  • The Impact of Limited Mobility (4:29)
  • Designing an Adaptive Bra (7:16)
  • Finding the Right Manufacturer (18:04)
  • A story of Serendipity in Finding a Fabric Supplier (19:03)
  • Importance of Manufacturing Relationship (20:58)
  • Human-Centered Design Starts with a vision of the problem (21:46)
  • Importance of networking (23:08)
  • Advice for entrepreneurs (25:41)
  • A tribute to Nicole’s grandmother and her fulfilling life (32:41)
  • Final thoughts and takeaways (33:25)

 

Abundant Aging is a podcast series presented by United Church Homes. These shows offer ideas, information, and inspiration on how to improve our lives as we grow older. To learn more and to subscribe to the show, visit abundantagingpodcast.com. 

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